Attorney Terms of Service

Attorney network agreement

By joining the FlowLegalPartners attorney network, you agree to be bound by these Terms, our Privacy Policy, and all applicable state professional conduct rules in the jurisdictions where you practice. This agreement governs your participation in our marketing platform and lead generation network.

You represent and warrant that:

• You are licensed to practice law in at least one U.S. state and in good standing with the applicable bar association(s)
• You maintain current professional liability insurance as required by applicable law
• You have the authority and capacity to enter into this agreement
• All information provided about your practice is true and accurate
• You will maintain compliance with all applicable professional conduct rules throughout your participation
• You will promptly notify us of any changes to your bar status or disciplinary actions

Important: As a participating attorney, you are solely responsible for ensuring your compliance with all professional conduct rules, bar association requirements, and advertising regulations in each state where you are licensed to practice.

Platform services

FlowLegalPartners provides a modular marketing platform for law firms. All services are independent — you choose which to enable and may use any combination. There are no long-term contracts, and all services operate on a month-to-month basis.

Our services include:

• Firm marketing pages — SEO-optimized landing pages with 24/7 AI-powered client intake for your practice areas and service locations
• Managed Google Ads — AI-optimized advertising campaigns across Google Search, Display, YouTube, Gmail, Maps, and Discover, managed on your behalf
• Google Local Services Ads (LSA) integration — Connect your existing LSA account to pull leads into your dashboard and display your Google Guaranteed badge on firm pages (free to connect)
• Google Business Profile (GBP) integration — Connect your GBP to track reviews, views, and calls, and display top reviews on firm pages (free to connect)
• LeadFlow pay-per-lead — Optional lead generation service delivering qualified leads to your dashboard, available as exclusive or shared delivery
• Performance analytics — Real-time dashboard with spend tracking, conversion metrics, and ROI analysis across all enabled services

You may enable, pause, or disable any service at any time through your dashboard with no penalties. For example, you may use only firm pages and managed ads without subscribing to LeadFlow, or use LeadFlow without managed ads.

Professional conduct compliance

Your participation must comply with the professional conduct rules of each state where you practice, including but not limited to:

• Rules regarding client confidentiality and duties to prospective clients
• Attorney advertising and communication regulations
• Solicitation rules and client contact requirements
• Professional independence and fee sharing restrictions
• Competence and diligence standards

Lead fee structure

This section applies only to the optional LeadFlow pay-per-lead service. If you use only firm pages, managed ads, or integrations, no lead fees apply — those services are billed separately as described in your dashboard.

LeadFlow pricing complies with professional conduct rules regarding attorney advertising and lead generation services. Pricing is consistent across all states where we operate. Attorneys choose between exclusive delivery (lead sent only to you) or shared delivery (lead sent to 2–3 attorneys).

Fees subject to change with 30 days notice.

Payment terms: Lead fees are charged immediately upon delivery via Stripe. Attorneys set monthly budget limits and can pause service anytime. Payment failures may result in suspension from the network.

Lead quality standards

For the LeadFlow pay-per-lead service, we provide leads that meet the following qualification criteria:

• Client is a resident or seeking services within your licensed jurisdiction
• Client has provided accurate contact information
• Client has expressed genuine interest in legal representation
• Case falls within your specified practice areas
• Client meets basic qualification criteria for the case type
• No obvious conflicts of interest identified

If a lead does not meet our quality standards, you may request a credit within 48 hours of lead delivery. Credit requests must include documentation of the quality issue.

Managed advertising services and integrations

Managed Google Ads

FlowLegalPartners offers managed advertising services where we create, manage, and optimize Google Ads campaigns on your behalf. Campaigns utilize Google Performance Max (PMax) covering Search, Display, YouTube, Gmail, Maps, and Discover placements. FlowLegalPartners acts as the advertiser of record and holds the Google Ads manager account (MCC) under which your campaigns operate.

By enabling managed advertising, you acknowledge and agree that:

• FlowLegalPartners will create ad copy, headlines, descriptions, and other creative assets using information from your profile, including your firm name, attorney name(s), practice areas, office location(s), and any profile information you have enabled for marketing use
• You are the advertiser for purposes of state bar advertising rules (ABA Model Rules 7.1–7.5 as adopted in your jurisdiction), and you are responsible for ensuring all profile information used in ads is accurate, truthful, and not misleading
• FlowLegalPartners is responsible for the mechanics of ad creation, campaign management, and compliance with Google Ads platform policies, and will use commercially reasonable efforts to comply with the advertising rules applicable in your jurisdiction(s)
• Ad spend is billed directly by Google to FlowLegalPartners and passed through to you at cost with no markup, separate from platform management fees
• Campaign performance metrics are reported in real-time through your dashboard
• All ad copy generated on your behalf is archived with a content hash, compliance check results, and timestamps in our ad compliance archive, retained for 4 years after the ad stops serving (per TX DBPA § 17.63 record-keeping requirements, applied universally)

Profile information in advertising

Your dashboard includes profile toggles that control what information appears on marketing pages and in advertising campaigns. When you enable a toggle (such as “Show case results on firm pages” or “Show awards on marketing pages”), you warrant that the information is accurate and compliant with state bar advertising rules. Specifically:

• Case results / vanity metrics — When enabled, figures such as amounts recovered, cases settled, or charges resolved will appear on firm pages and may be referenced in ad copy. All displays include the disclaimer: “Prior results do not guarantee a similar outcome.” You warrant these figures are accurate and verifiable.
• Free consultation — When enabled, “Free Consultation” language will appear in ad copy and on marketing pages. You warrant that you offer free initial consultations with no hidden fees.
• Specialties and certifications — When enabled, these appear on marketing pages. You warrant any specialty or certification claims comply with your jurisdiction's rules on specialist designations (many states restrict use of “specialist” or “expert” to board-certified attorneys).

Campaign ownership and termination

Google Ads campaigns created by FlowLegalPartners operate under our MCC account. Upon termination of managed advertising services: (a) campaigns will be paused within 24 hours, (b) you will receive a summary of campaign performance and ad spend for the final billing period, and (c) campaign data will be retained in our ad compliance archive for the required retention period. Because campaigns operate under our MCC account, they cannot be transferred to your own Google Ads account. You may create new campaigns independently at any time.

Ad compliance archive

FlowLegalPartners maintains an immutable archive of all advertising content created or published on your behalf, including ad copy (headlines, descriptions, long headlines), landing page snapshots, campaign configuration, and compliance check results. This archive serves as a mutual defense: it documents what was published, when it was published, and what compliance checks were performed. Archive records are retained for 4 years after the ad stops serving. You may request a copy of your archive records at any time by contacting privacy@flowlegalpartners.com.

Google Local Services Ads (LSA) integration

You may connect your existing Google Local Services Ads account to pull LSA leads into your FlowLegalPartners dashboard and display your Google Guaranteed badge on firm marketing pages. This integration is free. FlowLegalPartners does not manage your LSA account or billing — LSA spend is between you and Google. We provide reporting and lead tracking only.

Google Business Profile (GBP) integration

You may connect your Google Business Profile to track reviews, views, and calls within your dashboard and display top reviews on your firm marketing pages. This integration is free. FlowLegalPartners does not manage your GBP listing — we provide reporting and display only.

You control your advertising budget at all times. Any paid service can be paused, adjusted, or cancelled through your dashboard with no penalties.

Advertising compliance and profile warranty

Attorney advertising is regulated by each state's bar association under rules adopted from ABA Model Rules 7.1–7.5. FlowLegalPartners and participating attorneys share responsibility for advertising compliance as follows:

Your responsibilities (the attorney)

• All profile information you provide — including firm name, practice areas, office locations, case results, awards, certifications, languages, and free consultation availability — must be accurate, truthful, and not misleading under applicable state bar advertising rules
• You must promptly update your profile if any information becomes inaccurate or outdated
• You must review and understand the profile toggles that control what information appears in advertising and on marketing pages
• You are responsible for ensuring that any case results or outcome metrics you provide are verifiable and do not create unjustified expectations about future results
• You must comply with your jurisdiction's rules regarding specialist designations, contingency fee disclosures, and any required disclaimers beyond those FlowLegalPartners automatically includes
• If your jurisdiction requires pre-approval or filing of attorney advertisements with the bar association, you are responsible for any such filing requirements

Our responsibilities (FlowLegalPartners)

• We will use commercially reasonable efforts to generate ad copy and marketing content that complies with the Universal Composite Baseline documented in our advertising compliance standards, which adopts the strictest applicable rules across all states where we operate
• We will include required disclaimers on marketing pages and in ad copy, including “Prior results do not guarantee a similar outcome” where case results are displayed, and “ATTORNEY ADVERTISING” where required
• We will not use superlative claims (“best,” “top,” “most successful”), guarantee language, or other phrases prohibited under bar advertising rules
• We will archive all advertising content with compliance check results and retain records for 4 years
• We will promptly remove or correct any advertising content upon notice that it violates applicable advertising rules

Profile data warranty

By enabling any profile toggle that makes information available for marketing or advertising use, you represent and warrant that:

1. The information is true, accurate, and not misleading
2. You have the right to use and display the information (including any certifications, awards, or case results)
3. The information complies with all applicable applicable state bar advertising rules
4. You will promptly update or disable the toggle if any information becomes inaccurate

FlowLegalPartners relies on your profile data warranty when generating advertising content. If advertising content based on information you provided results in a bar complaint, disciplinary proceeding, or third-party claim, the indemnification provisions below apply.

Indemnification

Attorney indemnification of FlowLegalPartners

You agree to indemnify, defend, and hold harmless FlowLegalPartners and its officers, directors, employees, and agents from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to:

• Inaccurate, misleading, or false profile information you provided that was used in advertising or marketing content
• Your failure to comply with bar advertising rules, professional conduct rules, or other regulatory requirements applicable to your practice
• Bar complaints or disciplinary proceedings resulting from advertising content based on information you provided or approved
• Consumer protection claims (including claims under state deceptive trade practices acts) arising from false or misleading information you provided
• Your breach of the profile data warranty described above

FlowLegalPartners indemnification of attorney

FlowLegalPartners agrees to indemnify, defend, and hold harmless participating attorneys from and against claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to:

• Advertising content we generated that did not accurately reflect the profile information you provided (i.e., we introduced errors or misstatements not present in your profile data)
• Our failure to include required disclaimers or advertising notices that we committed to include
• Technical failures in our platform that caused incorrect information to be displayed in advertising or on marketing pages
• Our violation of Google Ads platform policies that results in account penalties affecting your campaigns

Shared liability

Both parties acknowledge that FlowLegalPartners may face direct civil liability under state consumer protection statutes (such as Minn. Stat. §§ 325F.67, 325F.69, 325D.44) for advertising content published on behalf of attorneys. Both parties agree to cooperate in good faith to promptly resolve any advertising compliance issues, respond to bar inquiries, and mitigate potential liability.

Pro bono participation

FlowLegalPartners operates a pro bono directory that connects attorneys with consumers who may qualify for free legal services. Participation in the pro bono program is entirely separate from paid platform services. By opting into the pro bono directory, you agree to the following:

Voluntary participation

• Pro bono participation is voluntary — you may opt in or out at any time through your dashboard with no penalty or impact on your paid services
• Pro-bono-only accounts are permitted — you may participate in the pro bono directory without subscribing to any paid platform services and without providing a payment method
• Pro bono leads are delivered at $0 — FlowLegalPartners does not charge any fees for pro bono lead delivery
• Case acceptance is at your sole discretion — you are never obligated to accept a pro bono case

Information shared with pro bono contacts

• When a consumer selects you from the pro bono directory, you will receive their name, contact information, legal issue description, and income bracket (e.g., “below 200% FPL”)
• You will not receive the consumer's exact income figure — only the bracket determined during intake
• Income information is self-reported by the consumer and not verified by FlowLegalPartners

Pro bono hours tracking

• FlowLegalPartners provides an optional hours tracking tool as a convenience feature for your own record-keeping
• Hours tracked through our platform are not official bar records and should not be relied upon as your sole record of pro bono service
• You are responsible for maintaining accurate records of pro bono hours as required by your jurisdiction's bar association
• Tracked hours data is exportable and can be downloaded from your dashboard at any time

Pro bono participation does not create any employment, partnership, or agency relationship between you and FlowLegalPartners. You remain an independent attorney at all times.

Network participation requirements

Attorneys participating in our network must meet and maintain the following requirements:

• Response Time: Respond to leads within 24 hours of delivery
• Client Contact: Contact potential clients within 48 hours
• Status Updates: Provide lead outcome updates when available to help improve lead quality
• Professional Standards: Maintain professional communication standards at all times

Prohibited conduct

Network attorneys are prohibited from:

• Practicing outside licensed jurisdictions: Soliciting clients outside states where you hold an active license
• Unauthorized lead sharing: Sharing lead information with non-network attorneys without permission
• Brand misuse: Using FlowLegalPartners branding in unauthorized marketing materials
• System circumvention: Attempting to circumvent the lead delivery system
• False information: Providing false or misleading information about qualifications or experience
• Conduct violations: Engaging in conduct that violates professional conduct rules

Termination

Either party may terminate participation with 30 days written notice. You may also pause or cancel individual services at any time through your dashboard without terminating your account.

FlowLegalPartners may immediately terminate your participation for:

• Bar license suspension or revocation
• Disciplinary action by state bar association
• Violation of professional conduct rules
• Payment failures
• Breach of terms and conditions
• Unprofessional conduct with potential clients

Upon termination:

• Managed advertising campaigns will be paused within 24 hours and removed within 7 days
• Firm and attorney marketing pages will be deactivated and removed from search indexes
• Outstanding lead fees and management fees will be billed for the final period
• Ad compliance archive records will be retained for the full 4-year retention period regardless of account status
• You may request a copy of your data, including ad archive records, within 30 days of termination
• Indemnification obligations survive termination for claims arising during the period of active participation

Disclaimer and limitation of liability

FLOWLEGALPARTNERS PROVIDES ITS PLATFORM AND SERVICES “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT GUARANTEE LEAD QUALITY, LEAD QUANTITY, CAMPAIGN PERFORMANCE, ADVERTISING RESULTS, OR OUTCOMES OF ANY KIND. ATTORNEYS PARTICIPATE AT THEIR OWN RISK AND ARE SOLELY RESPONSIBLE FOR THEIR PROFESSIONAL CONDUCT, CLIENT RELATIONSHIPS, AND COMPLIANCE WITH APPLICABLE ADVERTISING RULES.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, FLOWLEGALPARTNERS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, LOST PROFITS, DATA, OR BUSINESS OPPORTUNITIES ARISING FROM YOUR USE OF THE PLATFORM, INCLUDING BUT NOT LIMITED TO DAMAGES RESULTING FROM BAR DISCIPLINARY PROCEEDINGS, LOST CLIENT RELATIONSHIPS, OR ADVERTISING CAMPAIGN PERFORMANCE.

IN NO EVENT SHALL OUR TOTAL LIABILITY EXCEED THE FEES YOU PAID TO US IN THE 12 MONTHS PRECEDING THE CLAIM. THIS LIMITATION APPLIES TO ALL CLAIMS IN THE AGGREGATE, WHETHER IN CONTRACT, TORT, OR OTHERWISE.

THE LIMITATIONS AND EXCLUSIONS IN THIS SECTION DO NOT APPLY TO LIABILITY ARISING FROM EITHER PARTY'S INDEMNIFICATION OBLIGATIONS OR EITHER PARTY'S GROSS NEGLIGENCE OR WILLFUL MISCONDUCT.

Governing law

This agreement shall be governed by the laws of the state where your primary practice is located. Disputes shall be resolved through binding arbitration in accordance with AAA rules, except where prohibited by applicable professional conduct rules.

State-specific provisions

Additional terms and compliance requirements apply based on your practice jurisdiction. State-specific terms are available for:

Minnesota, Colorado, Texas, Florida, California, Nevada, North Carolina, Arizona, Georgia, New York

State-specific terms contain additional requirements for bar advertising rules, solicitation regulations, and privacy law compliance in your jurisdiction.

Changes to these Terms

We may update these Terms from time to time to reflect changes in our services, applicable laws, or professional conduct requirements. Material changes will be communicated via email or dashboard notification with at least 30 days notice. Your continued use of the platform after changes are posted constitutes acceptance of the updated terms.

Contact information

For attorney network inquiries:

Legal Department

Email: privacy@flowlegalpartners.com

Business Address

FlowLegalPartners

202 N Cedar Ave STE #1

Owatonna, MN 55060