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The Growth Platform for
Modern Law Firms

People are searching for your expertise right now. We connect them to your firm.

AI-driven marketing that puts your firm in front of qualified prospective clients — through search, advertising, and 24/7 intake.

You control the spend. Every dollar accounted for.

Every dollar tracked in real time·Qualified prospective clients, not recycled leads·Full practice toolkit included — pipeline, documents, compliance
Pro bono tools included free →

You Became a Lawyer to Practice Law

Not to waste billable hours reviewing marketing reports and chasing unqualified prospects.

The marketing tools your marketing agency wishes they had.

See how the assistant works inside your dashboard

Campaign performanceRecent prospectsMonthly ROI

Campaign Performance

Real-time reporting for all your advertising channels in one place.

Campaigns
4,850
Impressions
267
Clicks
5.5%
CTR
$7.40
Avg CPC
Budget: $1,976 / $2,500 (79%)18 Retained
Local Services Ads
5
Inquiries
$475
Spend
$95
Cost/Inquiry
Weekly Budget: $500/week

Client Pipeline

Every prospective client — from ads, intake forms, directory listings, and referrals — lands in one pipeline automatically. Draft follow-up emails, generate retainers and documents, and track outcomes — all from the same view.

Personal InjuryExclusive
Vehicle Accident • Jan 26, 2026
New Inquiry
Thomas M.
(612) 555-5800
Fault: Other Driver
Injuries: Neck Strain
Personal InjuryRetained
Settled
Jan 23, 2026 • Vehicle Accident
Estimated Attorney Fee$5,000 - $10,000

Closed-Loop ROI

Track every dollar from ad click to attorney fee. Not estimates — actual revenue from retained clients traced back to the source that generated them.

Prospects
194
all sources
Spend
$24,892
all sources
Revenue
$748,000
from retained
ROI
30.1x
return on spend
Response Time
4.2h
avg. first contact
Retained
75
39% conversion
Total Recovered for Clients
$8.4M
39 cases settled
10 dismissed, 4 reduced, 3 won · criminal defense
7 cases approved · SSD
$892K debt discharged · bankruptcy
Performance by Source
SourceRetainedConv.ROI
Firm Pages1740%135.1x
Google LSA2835%32.9x
Pay-Per-Prospect3042%21.9x
Performance by Practice Area
Practice AreaRetainedConv.Revenue
PI2841%$350K
Med Mal542%$125K
Crim. Def.1234%$90K
Family729%$47.5K

Illustrative data from a sample multi-practice firm. Actual results vary by practice area, market, and case mix. Prior results do not guarantee a similar outcome.

24/7 Client Intake

Practice-area-specific intake forms on your marketing pages capture prospective clients 24/7. Every submission flows directly into your pipeline.

Peterson Law Group
Personal Injury Attorney in Minneapolis, MN
Personal InjuryWorkers' Comp
Hi! I'm here to help connect you with Peterson Law Group. What type of legal matter can I help you with?
I was in a car accident last week
I'm sorry to hear that. Let me gather some details to help the attorney understand your situation...
3 inquiries this week from your page$14.99/mo

Unbundled Billing

Every line item is a service you chose. No bundled packages hiding what you actually pay for.

Firm Profile + Intake$14.99
Campaign Management$299.00
Ad Spend (Google/Youtube)
· you control
$975.80
LSA (Local Services)
· you control
$475.00
Ad Spend (Meta: FB/IG)
· you control
$0.00
Qualified Inquiries · 3
· pay-per-prospect
$447.00
Referral Credits-$50.00
Total$2,211.79

AI-Powered Budget Optimization

Your budget is paced daily and allocated across channels based on your practice areas and market demand. No surprise charges, no wasted spend.

Monthly budget:$2,000
LSA ConnectedGBP ConnectedEnable Google Ads →
AI-optimized allocation:
Personal Injury
$1,000
650 Google · 350 LSA
Family Law
$600
$390 Google · $210 LSA
Criminal Defense
$400
$260 Google · $140 LSA
Weighted by case value and market demand
Coming soon — Proactive intelligent automation
Confidence-scored recommendations
One-click optimization
Proactive seasonal adjustments
Always-learning automation

Follow the Dollar

From a single ad click to your fee — every step transparent

Ad Clicked

Someone searches "personal injury lawyer near me" and clicks your ad

AI Qualifies

24/7 intake screens the inquiry and delivers it to your pipeline

You Retain

You call, consult, and sign — no additional platform fees

$125,000Case Settles

Average personal injury settlement (actual results vary)

$37,500Your Fee

30% contingency — your fee, your terms

Illustrative example based on a personal injury case. Actual results vary by practice area and case. Prior results do not guarantee a similar outcome.

Replace Your Marketing Agency

Better results at a fraction of the cost

Traditional Marketing

Expensive agency retainers ($3,000-10,000+/mo)
6-12 month contract commitments
2-4 weeks onboarding to get started
Monthly PDF reports and status calls
Junior account manager reviews campaigns monthly
They give you a generic media plan
Account managers who 'get back to you'
They own your website and data
Request changes and wait days
Hidden fees and unclear billing
You pay for their office and overhead
Separate CRM subscription ($50–300/mo)
FLOWCOUNSEL GROWTH

Modern, Automated

Pay for what you use, transparent pricing
Month-to-month, pause or cancel anytime
Setup in 5 minutes, start same day
Real-time dashboard, always up to date
AI optimizes daily based on real performance
AI builds your media plan for your practice areas
Self-service controls, instant changes
You own your data and client relationships
Make changes yourself, instantly
Itemized billing, no hidden fees
You pay for results, not overhead
Client pipeline, follow-ups, and documents included

Pay for What You Use

Transparent pricing. No hidden fees. No "call us for a quote."

Pause any service for a week, a month, or indefinitely - you have full control.

State bar advertising rules enforced
Immutable audit trail on every ad
4-year retention (strictest state standard)
6-point compliance check before publish

Every ad is recorded before it reaches any platform. Compliance checks run automatically — banned words, attorney name verification, advertising notation, contingency fee language, and state-specific rules. We default to the strictest standard across all 50 states.

Active

Marketing Pages

Presence

Your firm's web presence optimized for search engines and AI discovery.

  • Structured metadata for search engines and AI models
  • Practice area landing pages
  • 24/7 intake forms
  • Directory listing included
Active

Campaigns

AdFlow

AI-optimized digital advertising for your firm.

  • Budget paced daily — spent efficiently, never blown in the first week
  • Bar-compliant ad copy generated for your state
  • Real-time performance reporting
  • Pause or adjust anytime
Active

Client Acquisition

Pay only for qualified prospective clients delivered to your firm.

  • Exclusive or shared prospective clients
  • Intent and quality scoring included
  • Set your own budget cap
  • Full case details included

Included with every account

Client pipelineFollow-up sequencesDocument draftingCLE trackerCompliance tools

Claim Your Profile

AI & search engine discovery with 24/7 client intake — in all 50 states

Click any state to explore

Available in all 50 states + DC & PR

Ready to Grow Your Practice?

Join the growth platform built specifically for law firms

No retainers · No contracts · No percentage of ad spend